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A little history...

At Upgrade Everything we want you to get your hands on the latest gaming and tech, and our competitions do just that for only a few quid.

As well as giving you awesome prizes for next to nothing, we also want to help out were we can. That's why there'll also be free entries, giveaways and discounts on offer (hint: join the email list).

Combine all the above with the fact I LOVE the process of building PCs, its winners all round.

Do I want to make a profit?

Of course, this is a business at the of the day, and if there's no profit it can't continue. Plus running costs are higher than a typical ecommerce website.

I'm sure you've seen this type of thing before:

8.99x840=7551.60.. OMG that prize is only worth £4000, this guy is making off with a HUGE PROFIT

 

Well look at this for a second:

Just over 20% profit, not too bad. But only under these conditions:

  1. The competition sells out (doesn't always happen).
  2. All tickets sold at FULL price. (this NEVER happens, as anyone on the email list will know. If you sign up to the email list I'll always send you discount when a new competition is launched. If you want in, sign up at the bottom of the page).
  3. I know from running my other businesses that advertising costs do fluctuate, this is an estimate. Sometimes it can be a lot more.

Over 20% profit would be quite rare.

Anyway, guess what happens to most of the profit? It's used to buy more prizes :)

Who's behind the business?

With my GF in 2014, a week before quiting my job

I'm James. How's it going?

I've always been into computers and gadgets. TBH you're weird if you aren't.

When I was about 10 or 11 dad was friendly with a local computer store owner, he showed me how to put together PCs, and install all the software. I did this some weekends at his shop in exchange for demo disks and free games.

At university I studied Computing and I.T. (useless course). After I went straight to work managing a warehouse that dealt in mainly in reusable nappies. Yeah, some people wash dirty nappies, who'd have thought?

After several years I quit to run my own personal training studio, and later started a beard oil business.

The PT studio is gone, but I still run the online store for beard care. I also make websites for people, but I pass up most of that work.

So why this website? Well I love gadgets, technology, and drooling over computer setups. Now I get to build up some epic rigs and then give them away to YOU.

(BTW I've been planning / building this since early 2020 just before everything went a bit mad, but was too busy with other work things and couldn't get it launched. I actually made a competition website for someone else at the start of the first lockdown...)

Some cheesy photos for the PT studio

So, do I actually game?

Sega started the obsession

My first console was the Master System. My cousins had Nintendos and Mega Drives. At some point I played them all.

Please, no! Not a Sega Saturn...

Did anyone else circle EVERYTHING in the Argos catalogue? - Sneaky Argos. I was saved from the disaster of a circled Sega Saturn, instead I got my first PC. A 386 processor, DOS, Windows 3.1 and Doom across a few floppy disks. Over the years it was upgraded to 486.

The Pentium era

I've lost track of the PCs here but my dad 's friend owned a computer store, so we had PCs on loan, cheaper parts, demos, and full games all over the place. It was heaven lol. I was building PCs, (big beige boxes of course) before I was a teenager. Mainly played Doom, Quake, Command & Conquer, Warcraft, Starcraft, Age of Empires, and Total Annihilation.

Playstation vs Xbox?

At some point we got a chipped Playstation (just before the PS2 came out). Plus a ton of knock-off games. That kept me busy until I got the original Xbox. All I played was Halo and Counter Strike, (and was pretty OK at CS online).

Back on the wagon

After the Xbox I stopped playing for a while (university, work etc) but eventually got a PS3. Played a lot of Modern Warfare 2, and became addicted to Elder Scrolls, Skyrim, Fallout 3 and New Vegas.

And now?

PS3 is long sold, and I don't play on PC that often - I once sat so long with Skyrim that a nerve in my leg felt dead for a week. If I opened Skyrim or Startcraft now, you might not hear from me ever again... But I love technology, and this is my excuse to build some absolute beasts and give them to you.

So, do I actually game?

Sega started the obsession

My first console was the Master System. My cousins had Nintendos and Mega Drives. At some point I played them all.

Please, no! Not a Sega Saturn...

Did anyone else circle EVERYTHING in the Argos catalogue? - Sneaky Argos. I was saved from the disaster of a circled Sega Saturn, instead I got my first PC. A 386 processor, DOS, Windows 3.1 and Doom across a few floppy disks. Over the years it was upgraded to 486.

The Pentium era

I've lost track of the PCs here but my dad 's friend owned a computer store, so we had PCs on loan, cheaper parts, demos, and full games all over the place. It was heaven lol. I was building PCs, (big beige boxes of course) before I was a teenager. Mainly played Doom, Quake, Command & Conquer, Warcraft, Starcraft, Age of Empires, and Total Annihilation.

Playstation vs Xbox?

At some point we got a chipped Playstation (just before the PS2 came out). Plus a ton of knock-off games. That kept me busy until I got the original Xbox. All I played was Halo and Counter Strike, I was pretty OK at CS online.

Back on the wagon

After the Xbox I stopped playing for a while (university, work etc) but eventually got a PS3. Played a lot of Modern Warfare 2, and became addicted to Elder Scrolls, Skyrim, Fallout 3 and New Vegas.

And now?

PS3 is long sold, and I don't play on PC that often - I once sat so long with Skyrim that a nerve in my leg felt dead for a week. If I opened Skyrim or Startcraft now, you might not hear from me ever again... But I love technology, and this is my excuse to build some absolute beasts and give them to you.

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